While working as a Composer at Echoic Audio, I was responsible for composing music for a range of ITV channel idents, creating original broadcast music used across one of the UK's largest television networks.

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The project involved composing short-form musical pieces designed to reinforce ITV's on-screen branding while working seamlessly across a variety of channels, audiences, and programming genres.

 

Each ident required music that was memorable, distinctive, and instantly recognisable, while remaining flexible enough to support ITV's evolving visual identity.

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Writing for broadcast branding demands a unique balance of creativity and precision.

 

Every musical decision must communicate emotion, character, and brand values within just a few seconds.

 

Through this work, I developed a collection of concise, impactful compositions designed to connect with audiences and enhance the viewer experience across the ITV network.